Privacy policy

Blink (“we”) consider your privacy to be very important when visiting www.blinkcats.co.uk(“our website”). This Privacy Statement will inform you to how we collect and look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important information and who we are

Purpose of this Privacy Statement

It is important that you read this Privacy Statement together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Statement supplements the other notices and is not intended to override them.

Children’s data

Our Websites are not specifically directed at children under the age of 18 (“Minors”). However, we may collect and process personal data relating to Minors where this is necessary in connection with the provision of our services.

Where we collect personal data relating to Minors, we expect that such personal data shall be provided to us by a parent, legal guardian or other authorized adult having parental authority for the relevant Minor. We take appropriate measures to safeguard personal data relating to Minors.

If you believe that a Minor’s personal data has been provided to us without appropriate authority, please contact using the contact details set out in this Notice. If we become aware that we have inadvertently collected personal information from or relating to a Minor without appropriate parental or legal guardian’s consent, we will take steps to delete the information as soon as possible. If you believe we may have inadvertently collected data from a child, please contact us at [email protected].

Controller

We are the data controller responsible for the collection, use and protection of your personal data. We are registered with the UK Information Commissioner’s Office (ICO) as a data controller under registration number Z9604837. Further details of our registration can be found on the ICO’s public register.

We have appointed a Data Protection Officer (DPO) and a Data Privacy Manager, who are responsible for overseeing compliance with data protection laws and handling any questions relating to this Privacy Statement. If you have any questions about this Privacy Statement, wish to exercise your legal rights, or have concerns about how we process your personal data, please contact our appointed data privacy personnel using the contact details provided below.

Contact details

Our full details are:

• Full name of legal entity: Butcher’s Pet Care Limited

• Email address: [email protected]

• Postal address: Governance Team (Blink), Butcher's Pet Care Limited, Dockham Way, Crick, Northamptonshire, NN6 7TZ

Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. For any complaints received, we will provide a full response within 30 days as per the Data Use and Access Act 2025.

Additional information about our processing activities

IPN is subject to the UK General Data Protection Regulation (UK GDPR), the Data Use and Access Act (DUAA 2025) and, where applicable, the EU General Data Protection Regulation (EU GDPR) in relation to services we offer to individuals and our operations

Changes to the Privacy Statement and your duty to inform us of changes

We keep our Privacy Statement under regular review. This version was last updated on 1st June 2026.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data includes bank account and payment card details.

Transaction Data includes details about payments to and from you and other details of products you have purchased from us.

Profile Data includes your email address, username and password, purchases made by you and your contact data and your interests, preferences, feedback and survey responses.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Marketing and Communications Data includes your preferences in receiving marketingfrom us and our third parties and your communication preferences.

Usage Data includes information about how you use our website, products and services.

We also collect, use and share anonymised Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Statement.

Where we get your personal data from

We collect personal information from you:

Directly:              for example, when you:

• enter or send us information, such as when you register with us
• fill out forms provided via our Websites
• correspond with us via our Websites and / or by e-mail, telephone or through our social media platforms.
• apply for a vacancy with us; or
• register to attend an event we have advertised or are running

Indirectly:           for example:

• through your browsing activity while on our Websites. This may include (but is not limited to) the time and date you access the Websites and the pages you access.
• from other third parties, for example when you attend events, webinars, or promotions that we sponsor.
• from service providers for example in relation to bookings, partners, or business networking platforms, such as Meta and LinkedIn.

We will also collect information indirectly using the technologies explained in the section entitled “Cookies and other tracking technologies”

Sensitive or special category data

We do not collect any Special Categories of Personal Data about our customers (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

In connection with our operations, including recruitment and our handling of applications regarding job vacancies we may collect and process personal data which is more sensitive in nature. This is referred to as “special category data”, and is more particularly defined under applicable data protection laws, including the UK GDPR and EU GDPR. This data may include:

• Information about your race, ethnicity, or nationality, religious beliefs, and/or sexual orientation.

• Information about your health, including medical conditions, disabilities, and health or sickness records.

We will only process such personal data where:

• It is necessary to fulfil our legal obligations (e.g., compliance with employment laws).

• It is necessary in relation to the applications for family member rail staff travel privilege entitlements.

• You have provided your explicit consent

We have implemented appropriate policies and safeguards, as required by law, to ensure the secure and lawful processing of special category data. For more information on these safeguards, or to request further details about how we handle this type of data, please contact us using the contact details provided in this Notice.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods, services or our newsletter). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling informs or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• create an account on our website;• subscribe to our products, service or publications;

• request marketing to be sent to you;• enter a competition, promotion or survey; or

• let us know that you wish to give us some feedback or provide a review of the product.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookies Policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

• Technical Data from the following party:

- analytics providers such as Google based outside the EU

• Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by clicking unsubscribe on any of our newsletters that we send to you.

Purposes and Lawful Bases For Personal Data Processing

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

You should note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at [email protected] if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your personal data to send you information about our products, services, promotions, offers and other information that we believe may be of interest to you. We will only send marketing communications where we have a lawful basis to do so. Depending on the circumstances, this may be based on your consent or, where permitted by applicable law, our legitimate interests, including where we rely on the "soft opt-in" exemption for existing customers.

We may analyse information about your purchases, preferences, interactions with our website and communications, and other information we hold about you to better understand your interests and preferences. This helps us personalise our marketing communications, products, services and customer experience. Where required by law, we will obtain your consent before carrying out certain profiling, tracking or advertising activities.

You have the right to opt out of receiving marketing communications from us at any time, please refer to the ‘opting out’ section below. You can also opt out of marketing communications by clicking the unsubscribe link in any marketing email, following the opt-out instructions contained in any SMS message, adjusting your cookie preferences where applicable, or by contacting us using the details set out in this Privacy Notice.

Opting out of marketing communications will not affect service-related communications that are necessary for the administration of your account, purchases or our ongoing business relationship with you.

 Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). However, you will only receive marketing communications from us if you have:

• requested or consented to receiving information from us, where your consent is given on a specific, informed, freely given and unambiguous basis; or

• purchased goods from us (in which case, any marketing would relate to similar goods or services)and, in each case, you have not told us that you wish to stop receiving that marketing. From time to time, we may provide referral codes to trial a new product on our website.

As part of this campaign, we will ask for your consent to use the information you provide us for us to use in connection with future marketing campaigns run directly by us.

In any case, we will not carry out such marketing or pass your personal information to any third party if you do not tick the relevant box consenting to it.

The good news is that whether or not you consent to the future marketing by us or third parties, you will still be entitled to receive the promotional item provided you give us your name, email and home address for delivery, and in cases where we ask for money from you, provided you pay that amount.

You can unsubscribe at any time after receipt of the trial box by contacting us [email protected] or actioning within My Account on the website.

We may pass your personal data (name, email and postal address, plus the name and breed of your pet) to a third party that processes your information to send out relevant newsletters or handle promotions on our behalf.

MRM Marketing organise our promotional activities for us. This is only done on occasions when we are running an offer. This means that if you opt in to receive marketing communications, we will pass your contact details to MRM to fulfil the offer and send you the item that is the subject of the promotion. We do not authorise MRM to use your data for any other purpose and as soon as it has been used for fulfilling the promotional offer, MRM will delete your data.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at [email protected] at any time.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. Our cookies policy can be found here: http://blinkcats.co.uk/pages/cookies .  

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected].

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• Service providers that run our CRM system and run our marketing campaigns and promotional offers, such as Mailchimp based in the USA and MRM Marketing based in the UK respectively.

• Our web hosting service provider, located outside the EU.

• Our provider of IT and system administration services in relation to our website. Both businesses are based outside the EU.

• HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

• Our partners who host our website and process your payments on our behalf, such as Stripe.

• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Statement.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and strictly in accordance with our instructions.

SMS

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order), marketing information, and transactional texts, including requests for reviews from us.

6. International transfers

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK and / or EEA to countries which have laws that may not provide the same level of data protection as is provided under the law applicable within the UK and the EEA.

To safeguard your personal information, we ensure that all international transfers comply with applicable data protection laws, including the UK GDPR and, where applicable, EU GDPR.

We undertake thorough due diligence and risk assessments before any data transfer, ensuring your information has an appropriate level of protection. Where required, we implement legal safeguards such as Standard Contractual Clauses (SCCs) or other approved mechanisms to ensure your data is handled securely and lawfully.

For further details about the measures, we use to protect your personal information when it is transferred internationally, please contact us at [email protected].

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Payment processing

We may provide paid products and/or services via some of our Websites. Where that is the case, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their own privacy notice.

The payment processors we use adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort between brands such as Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information

8. Use of artificial intelligence

We use artificial intelligence (AI) technologies to analyse personal data and support the delivery of our services. This may include identifying patterns, generating insights, or assisting our staff in decision making processes. The AI technologies we use are deployed solely as a tool to assist humans and no decisions with legal or similarly significant effects are made by automated means.

The categories of personal data we may process using AI technologies will depend on the purpose of processing. Processing of personal data using or supported by AI technologies will only take place where a lawful basis permitting the relevant processing is in place.

Our use of AI technologies is monitored to ensure accuracy, fairness and compliance with data protection principles.

9. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting our Governance Team in writing at Governance Team (Blink), Butcher's Pet Care Limited, Dockham Way, Crick, Northamptonshire, NN6 7TZ or by email at [email protected].

In some circumstances you can ask us to delete your data: see Request erasure below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

11. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact our Governance Team in writing at Governance Team (Blink), Butcher's Pet Care Limited, Dockham Way, Crick, Northamptonshire, NN6 7TZ or by email at [email protected].

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights) and to process and provide an output to any data privacy complaints received aligned to the Data Use and Access Act 2025. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Updates to this notice

We may modify or amend this Notice from time to time at our discretion to reflect changes in our practices, legal requirements, or for other operational reasons. If we make material changes to this Notice, we will post the updated Notice on our Websites. If required by applicable law, we will also notify you directly or request your consent before the changes take effect. The modified or amended Notice shall be effective as to the personal information governed by this Notice as of the revision date.

The date this Notice was last revised is identified at the top of the page.

We encourage periodic review of this Notice to view any updates, so that you may stay informed about how we protect your personal information