NEW - we've upgraded our website! Learn more

Blink! logo
Log in

About Us

We exist to bring happiness to cats and their humans

Cats are more than just pets and they deserve more than just cat food. Cats need meals that are prepared with love, care and meat only. We're not just here to sell another brand of cat food.

Try for £1
Person petting a small kitten on a white surface

Our team

The dream team

Our small but mighty crew are focused on making the best recipes that your cats will love ♥.

What’s behind the name

Cats blink as a sign of love and trust. And what better way to show love to your fur babies than through mealtimes.

Join us

Love cats, creativity and natural ingredients? You’ll love Blink and we want to hear from you. Drop us a message and lets talk.
Try for £1

Our story

Ben started Blink to challenge the status quo of cat food

After trying to decipher what on earth we were feeding our cats, and a lot of head scratching - something just wasn't adding up.

Try for £1

Nothing really stood out as ‘meat’ on the back of these cat food packets

Instead of meat, Ben found sugars, salts, bulky grains, derivatives and artificial chemicals. And meat, is the only food that cats need.

So, in 2018, Ben harnessed that founder energy and created Blink.

Blink creates meals for cats like nature intended. As pure carnivores, cats don’t need grains or flavourings, just meat.

Always 100% meat and 100% natural, Blink is now feeding over tens of thousands of happy cats across the UK.

Try for £1

Our recipes

100% natural ingredients

Zero grains, zero nasties.

cat looking at cat food on a kitchen worktop

Human grade meat and fish.

100%
real meat.