Frequently Asked Questions

Who and What is Blink?

Hey & Welcome to Blink – your furry friends new favourite food😉

We love that a cat’s slow blink is a sign of trust. Then we thought, what would our cats want us to treat them to in the weekly food shop?

So, we’ve created nutritious, complete recipes containing 60% real meat and fish fillets, and we've left out all the things our cat wouldn’t want – derivatives, cereals, grains, salt and sugars – Yuk!

How Should I Introduce Blink?

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We really hope your cat enjoys our nutritious meals. But to help them adjust to their new healthy, high meat meals we advise gradually introducing Blink cat food into their diet. For the first few days mix small portions of Blink cat food with their old food and just keep increasing the amount of Blink food over time, until they’re meowing at the cupboard for more – it’s as simple as that!

How Many Pouches Should I Feed?

We actually consider a range of factors when helping with feeding guidelines for your little one. These include things such as their weight, age, whether or not they've been neutered and if you feed a mixture of wet & dry.

For our adult recipes, we'd recommend feeding 2 pouches across 2 meals based on a moderately active 3kg cat.

For our kitten recipes, please see below:

  • 1-3 months: 1 – 2 pouches per day
  • 3-4 months: 2 - 3 pouches per day
  • 4-9 months: 3 - 4 pouches per day
  • 9-12 months: 3 – 3.5 pouches per day

Of course, we understand knowing how much to feed can be tricky, and all little ones are different so, any questions reach out to us at:

What is the difference between your adult and kitten recipes?

There isn't a huge amount of difference between our adult and kitten recipes, in fact the taste would be pretty similar! Our new kitten range has been specifically formulated with little ones tums in mind. A young kitten needs a higher fat content – therefore we've developed a range which includes this to help assist development.

How do I order kitten food?

We’re super excited to welcome little ones of all ages to our subscription! 😸

When signing up, simply enter your little ones details and you’ll be given the option of which trial box you’d like throughout the sign up process!

Already signed up? No problem! Just hop into your account and click ‘change subscription’ and select those marked ‘kitten’ 😸

What age should I transition from kitten to adult food?

We’d typically recommend feeding Blink Kitten up until 9-12 months of age, but this is only a recommendation as every little one is different and grows at different speeds. Before transitioning your kitten onto adult food, we recommend chatting through with your vet so that they can advise further.

How Do I Change My Account Details?

Simply log in to your account and visit ‘My Account’ to update any personal details; including changing address, cat’s name or even delivery instructions.

What Do I Get In My Box And How Much Is It?

We’ve designed four pretty awesome sized subscription boxes for you to choose from; Small, Medium, Large and Extra Large:

• Small Box – 28 Pouches (£30)

• Medium Box – 56 Pouches (£55)

• Large Box – 84 Pouches (£80)

• Extra Large Box – 112 pouches (£105)

When signing up, you’ll have complete control over which box you’d like to choose.

Blink Cat Food Isn't a Hit With My Cat?

We're so sad to learn that Blink isn’t a hit with your cat, but don’t give up just yet..

Unlike a lot of other recipes out there, our pouches are made from simply natural fillets and natural ingredients with no added sugars, salt, preservatives or derivatives. Just like us humans, some cats may need a little more encouraging when it comes to eating healthier foods, or changing their diets. Some of the larger brands have up to 4 times the level of salt in their recipes compared to Blink, which makes Blink Cat Food the best cat food you can buy.

We know our furry friends can be a little fussy at times, so try mixing in small parts of Blink cat food with their current food and increase the Blink portions over time. We usually find that more of a gradual switch over can do the trick...

How Do I Reactivate My Account?

Eeeek – how exciting!!! Our friendly team will be happy to get you back up and running, just drop them a message at

Can I Pause Or Skip My Delivery?

No Problem! You can simply log into your online account, click 'My Orders' and you'll see the option to ‘change next shipment date’. Alternatively, feel free to reach out to our customer services team: who'd love to help!

Can I Customise My Order?

Absolutely! We know how fussy our furry friends can be and may like certain recipes some months, and others next!

After your trial, simply log into your online account and click “Change Subscription”, this section will allow you to add/remove anything to suit your frurry friends taste preference.

You can do this up to 24-hours before your box ships and don’t forget to save any changes.

How Often Will I Receive my Subscription Box?

We will aim to deliver your subscription box every 4 weeks but don’t worry – we give your little one the chance to try our pouches first.

Once you’ve received your trial box, you have 12 days before your first full-sized subscription box falls through.

From then on, we will ship your order to you every 28 days.

Is Blink A Complete Cat Food?

Yes! To make our Blink recipes complete we mix in a healthy blend of 21 vitamins & minerals essential for cat’s growth & development, including Vitamin: A, D3, E, B6 and B12. Under EU legislation only the key vitamins are noted on back of packs but the rest are included in the recipe to make it complete- you’ll find this is the same across all cat food brands.

Can I Have More Than 1 Trial Box?

Good Question. We want to spread the love around so our systems will only allow you to have 1 trial box per individual and per household I’m afraid, but don’t worry if you have a cat and a kitten, our recipes should taste the same across the board 😇

Can I order dry food only?

Unfortunately at the moment our system doesn’t allow customers to order our dry recipes only, but don’t worry - we’re working on it.🤞

For now, you can only get dry food alongside your wet food subscription, not on its own but we are also available in most Pets at Home stores if you’d prefer to purchase this individually.

How many dry food bags can I order?

At the moment, you're only able to purchase one dry food bag per order, but it's something we're working on improving for the future 🤞

Is your dry food safe for kittens?

We're super pleased to let you know that our dry recipes are totally safe for kittens to enjoy 😻 - our dry food is a complete food for cats of all ages.

Can I Pause Or Skip My Next Delivery?

No Problem! You can simply log into your online account, click 'My Orders' and you'll see the option to delay your little ones box.

Or, feel free to reach out to our customer services team: who'd love to help!

Where Do You Deliver And Will You Charge Me Postage?

Our boxes are available for delivery in Mainland U.K. and Northern Ireland at the moment – but don’t worry, we’re hoping to branch out in the future!

We absolutely don’t plan to charge you for any postal costs – we cover these for you.

When Will You Charge Me?

We will charge your chosen card on the date that your very first order is placed. After this, the payment date will always be attempted on the same day as your shipment date – whenever you chose this to be!

Quick tip - if your card details change, these will need to be updated to continue your subscription. To update your card details, you can simply log into your online account and you should be brought to a page that has the option to update your card details, simply update them there.

How Will You Deliver My Order?

Once your order has been picked and packed at our warehouse, it will be handed over to our friendly courier to be delivered to your door. Delivery takes 2-3 working days. However, please note, if you live in Highlands & Scottish Islands or Northern Ireland, your order may take a little longer, but usually within 3 working days!

Help! I Need A Bigger Subscription?

Oh wow we’re so excited to hear our recipes are such a hit! Please contact our customer service team and they will be on hand to help and talk you through the process for this.

Can I Return My Order?

Oh no! Sorry to hear that you want to return your order! Please contact our friendly team on to see if we can help.

I Need To Cancel, How Do I Do This?

You can cancel your subscription at any time upon receipt of your trial box! Simply log into your account settings or by contacting the friendly Blink Team. If you need help, or is there is anything we can do to change your mind, please reach out to us on and we’ll get back to you ASAP.

Why Are You More Expensive Than Other Brands?

We do take on board that we are a little more expensive compared to some of the bigger, older brands.

However, this is simply due to the quality of recipes 😸. For example, we only use meat fillets. Whereas other brands tend to use cereals and sugar to fill out their products just to keep the price down 😿.

Are your pouches recyclable?

Being able to offer our customers the chance to recycle their pouches is something that we’ve been wanting to do for a long time. Like a lot of food pouches, Blink isn’t recyclable in your own household recycling bin just yet.

So…🥁🥁🥁 we've teamed up with our recycling partner, Enval.

To keep things simple, you’ll find a recyclable bag in your box and all you need to do is rinse and pop your empties into the bag, then drop into your nearest post box. Enval will take care of the rest by recycling the pouches, leaving nothing to go into landfill. Bish, Bash, Bosh!

How can I opt-out of your recycling bags?

You'll see an opt-out button across your pre-shipment emails but if you'd prefer, just drop our friendly team a message on and we’ll remove our recycling bag from your future boxes.

Can I include other company's pouches in your recycling scheme?

We’d love for you to recycle as much as possible, so if they fit comfortably & safely within your Enval bag – go for it! 👍

Can I get another ENVAL bag?

Absolutely. You’ll receive one in each of your subscription boxes (unless you’ve opted out), but if you’d like another just drop our team a message on and we’ll get one out to you ASAP.

Need Help?

You can find more information on our T&C's here! Or drop our friendly customer services team an email on and they'll get back to you ASAP!