Frequently Asked Questions

What is Blink?

Hey & Welcome to Blink,

We love that a cat’s slow blink is a sign of trust. We then thought, what would our cats want us to buy on the weekly food shop? So we’ve created nutritious, complete recipes full of real meat and fish, and we've left out all the things our cat wouldn’t want to eat – derivatives, cereals, grains, salt and sugars – Yuk!

We only source and include the best proteins e.g. chicken breast, duck fillets and salmon fillets and are sourced from British farmers and we make sure we add the best bits to our pouches – just take a look inside.

How Should I Introduce Blink?

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We really hope your cat enjoys our nutritious meals. But to help them adjust to their new healthy, high meat meals we advise gradually introducing Blink cat food into their diet. For the first few days mix small portions of Blink cat food with their old food and just keep increasing the amount of Blink food over time, until they’re meowing at the cupboard for more – it’s as simple as that!

How Many Pouches Should I Feed?

We recommend feeding 2 pouches over 2 meals based on a moderately active 3kg cat, but as I’m sure you know, every cat is different. Remember, to adjust if you are feeding wet, dry or treats. Oh, and make sure there’s always fresh drinking water nearby.

Is Blink Suitable for Kittens & Senior Cats?

Whilst we don’t group our nutritious pouches into specific ages, we’re super pleased to advise that they’re suitable for cats and kittens of all age ranges!

Kittens are perfectly safe to eat our recipes once the weaning process is complete - we just recommend mashing through our tasty meals with a fork, simply so any larger pieces of meat & fish fillets can be broken down into more manageable pieces for the smaller generation.

What Do I Get In My Box?

As you’ll see, we’ve designed three pretty awesome sized subscription boxes for you to choose from; Small, Medium and Large:

• Small Box – 28 Pouches

• Medium Box – 56 Pouches

• Large Box – 84 Pouches

Your first subscription trial box will be delivered with a variety of our range of nutritious meals and from that point onwards, the choice is completely yours. You have the choice to customise the size of your subscription box and your cat’s favourite flavours, by logging into your account and selecting ‘My Orders’. If no changes are made, we will simply continue to send you a variety of nutritious pouches within each subscription box.

How Often Will I Receive my Subscription Box?

We will aim to deliver your Blink subscription box every four weeks but don’t worry – we give your cat the chance to try our pouches first. Once you have placed your order for your trial box, we won’t ship anything else to you for 12 days. If Blink cat food is a hit, we will ship your subscription box on the 12th day and every four weeks from that point onward. You will also notice that when you login to your account and select ‘My Orders’ from the home page, you will be provided with a handy estimated ship date for your next order.

Can I Chose or Change The Box Contents?

Your first trial box will be delivered with a variety of all of our nutritious pouches and from that point onwards, the choice is completely yours. You have the choice to customise your subscription box and your cat’s favourite flavours, by logging into your account and selecting ‘My Orders’.

How Many Trial Boxes Can I Have?

Good Question. We want to spread the love around so our systems will allow you to have 1 trial box per individual and in addition, only one trial box may be purchased per household.

How Much Does It Cost & When Will You Charge Me?

The price you pay will simply depend on the box size you chose. We currently have three awesome boxes for you to chose from:

• Small Box (28 Pouches) - £25.00

• Medium Box (56 Pouches) - £48.00

• Large Box (84 Pouches) - £70.00

We will charge your chosen card on the date that your very first order is placed and every four weeks following that date!

Quick tip - if your card details change, these will need to be updated to continue your subscription, either via your account online or by reaching out to our friendly team:

Will You Charge Me Postage Costs?

On every order? No way!

You will notice that when you've applied for your trial box, you'll make a £1 contribution to the delivery costs, but we don't plan on charging you any delivery costs after that (within Mainland UK)! Your order will be shipped with our friendly courier and can take up to 2 working days to be delivered.

How Will You Deliver My Order?

Once your order has been picked and packed, this will be handed over to our friendly courier to be delivered. Delivery can usually take 2 working days, but don’t worry if you’re not available, we will always try to deliver your parcel to a neighbour, a safe place location or leave a calling card and deliver the next working day.

Please note, if you live in Highlands & Scottish Islands, Northern Ireland or Channel Islands your order may take a little longer to get to you but usually within 3 working days!

As you've entered your email address, you should receive an email on the day of the delivery, confirming your delivery timeframe, and another email once delivered!

Having difficulties tracking your order? Don’t worry! Our customer services team are on-hand to help, please reach out to them on and they’ll get back to you ASAP!

Can I Change My Delivery Address?

Absolutely, you can change your address by simply logging into your online account, select ‘My Account’ and you will have the option to update your shipping address. We ask that you do this 24 hours before your next ship date to guarantee delivery.

If your order is due to be shipped or you’re having any problems updating this, feel free to reach out to our customer services team who would love to help:

Can I Pause Or Skip My Next Delivery?

No Problem! Simply reach out to our customer services team: who'd love to help!

Where Do You Deliver?

Blink subscription boxes are available for delivery in Mainland U.K, Northern Ireland and Channel Islands at the moment – but don’t worry, we’re hoping to branch out in the future!

Blink Cat Food Isn't a Hit With My Cat?

We're so sad to learn that Blink isn’t a hit with your cat, but don’t give up just yet..

Unlike a lot of other recipes out there, our pouches are made from simply natural fillets and natural ingredients with no added sugars, salt, preservatives or derivatives. Just like us humans, some cats may need a little more encouraging when it comes to eating healthier foods, or changing their diets. Some of the larger brands have up to 4 times the level of salt in their recipes compared to Blink, which makes Blink Cat Food the best cat food you can buy.

We know our furry friends can be a little fussy at times, so try mixing in small parts of Blink cat food with their current food and increase the Blink portions over time. We usually find that more of a gradual switch over can do the trick...

How Do I Cancel My Subscription Box?

Oh no! We're so sorry to see you go!

You can cancel your subscription at any time upon receipt of your trial box! Simply log into your account settings or by contacting the friendly Blink Team. If you need help, or is there is anything we can do to change your mind, please reach out to us on and we’ll get back to you ASAP!

Can I Order A One-Off Gift For A Friend?

As much as we would love to be able to create your own unique gift box to give to a furry friend – super sorry but this isn’t something we’re able to do at the moment!

Our pouches are currently available in Tesco and Morrison’s stores across the country, so it might be worthwhile getting creative and coming up with your own unique gift box – If this is something you decide to do we would absolutely LOVE to see it! @BlinkCatFood on Facebook and Instagram.

Need Help?

You can find more information on our T&C's here! Or drop our friendly customer services team an email on and they'll get back to you ASAP!